The great outdoors is the focus of an ad campaign to tempt tourists

STAFF REPORT • Special to www.AllOTSEGO.com

A new advertising campaign by www.ThisisCooperstown.com, which is managed by Destination Marketing Corporation, has a focus on outdoor activities with the intention of drawing people to the area post-pandemic.

The website, which now has a page called ‘Get Outside’, will have links to trails, playgrounds and boat rentals among other things.

The goal is to be a recreation resource for people in Cooperstown either tourists or locals.

“We kept hearing from our partners that many potential visitors were asking for information on outdoor activities before booking their stay, so the team decided to create a webpage where all this information can be found in an easy-to-share and easy-to-remember webpage, www.ThisIsCooperstown.com/GetOutside,” Cassandra Harrington, executive director of DMC, said in a press release. “The availability of this content could potentially convince families to choose Otsego County for their next getaway over many other options available to them in the beautiful state of New York.”

Tourism remains a viable revenue stream for Cooperstown specifically and Otsego County in general.

Go to www.thisiscooperstown.com/GetOutside for more information.