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beckon visitors to Cooperstown

Cooperstown native Colleen Canyon was walking along Bergan Line Avenue in Union City, New Jersey, last weekend when she spied a black sedan across the street emblazoned with a logo that caught her eye.

“It stood out,” she said of the white-on-black car-wrap advertisement for thisiscooperstown.com – the online arm of the Otsego County’s tourism office. “I saw the car across the street and went over and asked the driver about it. He said he gets paid by a private company to have the wrap on his car.”

“Advertising works!” she said.

Never mind that Union City isn’t far from Hoboken, New Jersey – that other town that lays claim to being the birthplace of baseball – the car-wrap is a part of Otsego County’s effort to attract visitors to the region from throughout the northeast. Cassandra Harrington, Executive Director of the county’s tourism office, was thrilled to hear about the sighting.

“We’re really looking hard at unique ways to get our name and brand out in front of as many people as we can,” she said. “This is a creative way to get in front of urban populations at a street level. It’s not a sign on top of a big building that no one can see. It’s not a billboard taking up space on a road. It’s a car driving through the street saying “Hey, come to Cooperstown!”