COLUMN FRONT PORCH PERSPECTIVE To Sell, First, Sell Yourself By JIM ATWELL • Special to www.AllOTSEGO.com COOPERSTOWN – Many years ago, when Earth was still cooling, I was a young professor teaching rhetoric. That study had been greatly advanced by Aristotle. He was not long dead then, so the topic was still fresh. Aristotle said that rhetoric is “the art of effective, persuasive speech.” The crassest form is used by the used-car salesman who scuttles across the lot with wide…