Editorial
Small business, every day
We publish this week on “Black Friday,” the day in the calendar year when the nation’s retailers would sell so much merchandise to Christmas shoppers that their operations for the entire year would stop running in the red and move into the black.
It really is not the busiest shopping day of the year — these days, that comes a couple of days before Christmas itself, when all of us wake up and realize that we’re almost out of time. But “Black Friday,” with its traditional-as-Turkey doorbuster sales now beginning weeks before the actual day itself, was such a great marketing brand that Internet merchants jumped at the chance to corner the start of the following work week as “Cyber Monday.” And it worked: that’s the day that all of us, while we’re supposed to be hard at work at our desks, are instead using office time to go to this-or-that-dot-com and load up.
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Our hard-copy and online publications cover the news of Otsego County by putting the community back into the newspaper. We are funded entirely by advertising and subscriptions. With your support, we continue to offer local, independent reporting that is not influenced by commercial or political ties.