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Halfway Through “Onta Something,” Trampoline Updates Common Council

Halfway Through Campaign ‘Onta Something,’ Trampoline Updates Common Council By IAN AUSTIN • Special To www.AllOTSEGO.com ONEONTA – Following a presentation by Trampoline Advertising & Design, Co. this evening before Common Council, the big question was “When do we see results?” Derek Slayton, Partner and Creative Director of Trampoline addressed council this evening with graphic designer Ali Havens, to update Common Council on the progress of Oneonta’s new branding campaign, which was launched in 2018 as part of the DRI…

‘We’re Onta Something’

CITY UNVEILS MARKETING SLOGAN ‘We’re Onta Something’ Trampline Ad Agency Seeking To Capture Oneonta Quirkiness By LIBBY CUDMORE • Special to www.AllOTSEGO.com ONEONTA – “We’re onta something.” Get it? “Phonetically, we don’t say ‘we’re ‘on to’ something,’ we say we’re ‘onta’ something,” said Derek Slayton, Trampoline Advertising & Design creative director. “It’s fun, it’s informal, it creates a warm, friendly vibe.” Trampoline, based in Glens Falls, unveiled the city’s new marketing campaign Monday, May 6, at the B-Side Ballroom, the culmination…

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‘City Of The Hills’ Brand May Bump ‘Oneonta, Life Enjoyed’

THE END OF A TAGLINE? ‘City Of The Hills’ Brand May Bump ‘Oneonta, Life Enjoyed’  ONEONTA – “Oneonta, Life Enjoyed,” greeted with some controversy a half-dozen years ago, may be going over the side. At Destination Oneonta’s annual meeting Wednesday evening, Sean Magee of Trampoline Advertising & Design, Glens Falls, outlined four new branding options, three built around the traditional “City of the Hills” tagline, that will be part of recommendations on downtown revival being prepared by the LA Group,…